Those two teams as a part of Consumer Care Organisation, are reaching out to our patients by an amazing barnd ‘Klarify.’ Klarify’s mission is to make living with allergy as simple as possible. For most people with allergies, getting a diagnosis and treatment is a long and complicated journey without a clear resolution.

Klariffy is an ALK's Consumer to Patient (C2P) engagement eco-system- online tool which invites users to test how well their allergies are controlled. Based on their answers, it suggests next steps, such as seeing a doctor specialised in allergy and AIT treatment. The websites also offer a location-based, searchable directory of qualified allergists and discussion guides to help facilitate dialogue with doctors.

klarify will be launched in Austria, the Czech Republic, Slovakia and Switzerland, and our new teams make it happen. Millions more people with allergies will have access to information about their condition and the latest digital tools – both website and app - to help them manage their allergies.