Today, we celebrate a new era in ALK’s history of firsts: the launch of our new online universe and new sister brand Klarify.me, reaching out to help many more people with allergies to an improved life.

Klarify.me, is a one-stop-shop and guidance website for people affected by allergy

klarify.me’s mission is to make living with allergy as simple as possible by:

• Selling products within allergy avoidance, -prevention, and -relief
• Providing content to ease life with an allergy

CEO Carsten Hellmann says: ‘This is really exciting news for ALK. We know that it takes 8-10 years on average for people with allergies to get to immunotherapy treatment. With the new online platform, we have the opportunity to reach out to them earlier on their journey, offering them both guidance and products to improve their quality of life. This is just the beginning for us; entering the broader allergy field, we will soon have more non-description allergy products in our online store and with the possibility of also engaging with the patients via our new and improved patient websites, it will be interesting to see how much of this can lead to more patients on allergy immunotherapy.